123CMS is a customer-branded content-management system that sits in front of your SpinetiX players. Your logo on every operator screen, your content on your servers, your domain in the address bar. One browser console runs the whole estate: scheduling, content, live monitoring, emergency control, proof-of-play and audit.
It represents a different idea of what a CMS is. For twenty years the deal has been simple and one-sided: the vendor ships a fixed product, and you learn it, adapt to it, and bend your operation around its menus. 123CMS turns that around. It is not a system you adapt yourself to — it is a system that adapts to you: your business, your flows, your guidelines, your branding and your design language.
A new understanding of a CMS: built for you, not for everyone
Every signage platform on the market is built for everyone, which means it is built for no one in particular. You get the same console, the same workflow and the same compromises as every other customer, and the burden of adaptation falls on your team. 123CMS inverts the relationship. The product is shaped to your organisation before your operators ever log in, and it keeps being shaped as your operation evolves.
| The old CMS model | 123CMS |
|---|---|
| A fixed product everyone shares | Your own build, shaped to your business |
| You learn and adapt to the tool | The tool is adapted to your flows |
| Generic vendor branding | Your logo, palette, domain and login |
| Content lives on a shared cloud | Content lives where you choose — cloud or on-premises |
| Feature requests join a global backlog | Customisation with 24-hour response, included for six months; an agreed SLA after that |
| You rent a seat in someone else's system | You own the relationship and the brand surface |
Your CMS. Your brand. Your data.
The brand surface is applied across the whole system, not painted on at the end: your logo on the login, the console and every report; your custom domain and TLS certificate; a palette aligned to your brand; your favicon, welcome message and email sender; and an operator interface in English plus your local language, with right-to-left support where it is needed.
Underneath, it is built on the same architecture proven in production media estates, productised so any hospitality, retail, transport, government or premium-brand operator can have it as their own.
One core. Every brand. Every operation.
The six consoles below are the same 123CMS — one codebase — running as six different operations. Only the brand, palette, terminology and the modules on the console change; the engine underneath is identical. The dark cinema console above and these six are the same system, each shaped to its customer. That is what "built for you" looks like in practice.
One console, eight working areas
Everything an operator touches is in one place. The eight core working areas cover the full daily lifecycle of a screen estate.
| Module | What it does |
|---|---|
| Schedule | Week-view playout planner. Drag films and ads into a show, set per-clip duration and fade, target any player. Live "on air now" with progress. |
| Content | Drag-and-drop or FTP upload, tagging and in-browser preview. Live transcoding of any media, so operators never think about codec or format. Upload of any Elementi automated template, auto-deployed on trigger. |
| Monitoring | Per-player live screenshot, online state, uptime, temperature, frames rendered and frame-drops. Players pull content; a local cache keeps playing if the network drops. |
| Control | One-click emergency scenarios, text-overlay announcements, pause / play / restart, standby and volume — applied instantly, every action logged. |
| Statistics | Every played item recorded with planned-versus-actual seconds. Proof-of-play, filterable by player, date and content type. |
| Audit | Immutable who-did-what-when log of every change, read-only at the database level. |
| Players (inventory) | A live inventory of every media player. Group players by site, zone or purpose, tag and search them, and target a whole group in one action instead of screen by screen. |
| Users | Role-based access, customer-branded login, and built-in operator documentation. |
Built for you: six months of full customisation
The start package includes six months of customisation — 30 hours of any work you ask for — with a 24-hour response on improvement requests. "Any customisation" means exactly that, within the envelope: new business flows and operator views, trigger integrations such as PMS, calendar and weather, branded templates and report layouts, connectors, full data-driven content set-up, and console and workflow changes. After the six months, improvements continue under the maintenance agreement.
The customisation is organised around five pillars, so the work is structured, not open-ended:
| Pillar | What gets built for you |
|---|---|
| 1. Business flows | Your operational sequences encoded as workflows, authored with your team. |
| 2. Content delivery scenarios | Scheduled, triggered, manual, zoned and time-of-day delivery — combined per flow. |
| 3. Triggers & connectors | Event sources that drive content automatically: PMS, IPTV head-end, calendar / room booking, prayer time, weather, BMS, POS, plus manual and emergency triggers. |
| 4. Personalised views | Role-based dashboards, one per job. Each operator sees only the controls their role needs. |
| 5. Elementi automated templates | Data-driven templates designed in Elementi, uploaded once, deployed automatically. |
Elementi automated templates — designed once, deployed forever
Elementi automated templates are where content stops being a daily chore. A template is designed once in Elementi — a layout with zones for video, text, imagery and live-data widgets — and uploaded into 123CMS. From then on the system deploys the right template to the right player at the right moment and merges live data into it: room bookings, calendar entries, prayer times, weather, POS prices and more.
- Upload any Elementi template — drop in data-driven widgets and scenarios built in Elementi; the CMS handles deployment.
- Field-merge live data — the same template renders different content per player, per hour, per event, without anyone editing a file.
- Versioning, rollback and an A/B holding bay — change a template with confidence and revert in one click.
- Live transcoding — upload whatever media you have; the system converts it to a player-ready format automatically.
100% of SpinetiX features. Unlimited automation. Your own build.
Choosing your own CMS does not cost you anything from the platform. Every SpinetiX feature works inside 123CMS, and content automation is unlimited: data feeds, widgets, triggers, multi-zone layouts, multiscreen sync and the full jSignage content framework. What changes is ownership. You run all of it through a build that is branded for you, shaped to your flows and hosted where your data has to live, instead of through a generic console shared by every other customer.
It grows with you: a fully digital stadium
Because the platform is modular, 123CMS is extended for the venue it serves. For a fully digital stadium currently being built, the seven core working areas were extended with venue-specific modules inside the CMS itself:
- Dynamic Navigation — wayfinding and crowd-balancing that update with the venue's real state.
- VIP — personalised lounge welcome, live streams, statistics and sponsor takeover from one console.
- Emergency — one trigger flips every screen in the affected zone to the shortest exit and releases the gates.
- F&B — dynamic menus from the point of sale, queue estimates and upsell triggers.
- ADV — an advertising module with broadcast slates, statistics, an advertiser catalogue, programmatic-ready inventory and the proof-of-play that justifies every renewal.
- Admin & Integrations — ticketing, fire panel, VIP systems and the rest of the venue, connected.
Your build can grow the same way. The modules you need are added to the system you already own, rather than forcing your operation into a fixed template. See Digital Signage for Stadiums & Arenas for the wider picture.
Hosted where your data has to live
Install it wherever the data needs to be.
| Deployment | What it means |
|---|---|
| Cloud | We host it; maintenance is included. |
| On-premises — your infrastructure | Runs on your own servers; content never leaves your building. |
| On-premises — our hardware | We supply and install the server on your site. |
Maintenance — on cloud and on-premises alike — includes improvements, security patches and new features. Secure remote access is part of every deployment: it is how improvements and patches are delivered. For data-residency requirements such as keeping content inside the country, on-premises satisfies the rule while the system keeps improving.
One vendor. One responsible party.
123CMS sits on the SpinetiX platform, which has shipped zero CVEs since 2007 — no Windows, no Android, no attack surface. One vendor stands behind the players, the operating system and the CMS, so there is one SLA, one secure architecture and no finger-pointing.
Your CMS. Your brand. Your data. One vendor for the players, the CMS and the support — and one brand on the screens: yours.
Where 123CMS fits
It is not a replacement for SpinetiX ARYA or Elementi — it is a third path beside them, for organisations that want their signage to carry their own identity and keep their own data.
| ARYA (cloud) | Elementi (on-prem authoring) | 123CMS | |
|---|---|---|---|
| Branding | SpinetiX | SpinetiX | Yours |
| Where content lives | Shared cloud | Your workstation | Cloud or your servers |
| Shaped to your business | No | Partly | Yes — five pillars |
| Customisation included | No | No | 6 months / 30 hours |
| Relationship | Subscription | Perpetual licence | Multi-year managed |
The future of digital signage is built for you
For two decades, "getting a CMS" meant accepting someone else's idea of how your screens should be run. That era is ending. The next one belongs to operators who run their estate on a system that carries their name, fits their flows and answers to them. A CMS that is yours is not a luxury — it is simply a better way to run signage than a standard product built for everyone. That is what 123CMS delivers.
For SpinetiX partners: the offer no one else can make
Every integrator resells the same players and the same stock CMS, so the conversation always slides back to price. 123CMS takes you out of that race. You stop quoting a licence and start handing the client their own system — branded for them, shaped to how they work, hosted where their data has to live. That is a proposal only you can put on the table.
It turns a commodity bid into an award-winning pitch, shortens the sales cycle, and wins the clients everyone else is chasing on discount. You are not another reseller — you are the partner who gives a customer their own CMS, and that is what makes you the champion in the room. One vendor stands behind you, one product sets you apart, one easy yes from the client.
Join the Partner Club and lead with 123CMS — the differentiator no competitor can match.
Tell us how your team works and what you want to automate. We will scope the customisation and show you your own branded console — your flows, your brand, your data.
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