/ 123CMS /
Your own CMS. Built for you, not for everyone.
Every signage platform on the market is built for everyone, which means it is built for no one in particular. 123CMS is the opposite: a customer-branded, data-sovereign content-management system that sits in front of your SpinetiX players and is shaped around your business, your flows, your branding and your design language.
The shift: from a product you rent to a system you own
One console, eight working areas
Schedule · Content · Players (inventory) · Monitoring · Control · Statistics · Audit · Users. Everything an operator touches, in one browser, branded as your own.
Built for you: six months of full customisation
Customisation with a 24-hour response, included for the first six months; an agreed SLA after that. The work is structured around five pillars — connectors and data-driven content set-up included.
Business flows
Your operational sequences encoded as workflows, authored with your team.
Content delivery scenarios
Scheduled, triggered, manual, zoned and time-of-day — combined per flow.
Triggers & connectors
PMS, IPTV, calendar, prayer time, weather, BMS, POS, plus manual and emergency.
Personalised views
Role-based dashboards, one per job. Each operator sees only what their role needs.
Elementi automated templates
Data-driven templates designed in Elementi, uploaded once, deployed automatically.
100% of SpinetiX. On your own build.
Choosing your own CMS costs you nothing from the platform. Every SpinetiX feature works inside 123CMS and content automation is unlimited — data feeds, widgets, triggers, multi-zone layouts, multiscreen sync, the full jSignage framework and Elementi automated templates. What changes is ownership: your brand on the console, your servers holding the content, and which flows the CMS supports — the vendor's imagination, or purely yours.
It grows with you
The platform is modular. For a fully digital stadium currently being built, 123CMS was extended with venue-specific modules inside the CMS itself — Dynamic Navigation, VIP, Emergency, F&B and an advertising module with proof-of-play. Your build can grow the same way: the modules you need are added to the system you already own.
Where 123CMS fits
A third path beside SpinetiX ARYA (cloud) and Elementi (on-premises authoring).
The offer no one else can make
Every integrator resells the same players and the same stock CMS, so the deal slides back to price. 123CMS takes you out of that race: you stop quoting a licence and start handing the client their own system — branded for them, shaped to how they work. That is a pitch only you can make. It turns a commodity bid into an award-winning proposal, shortens the sales cycle, and wins the clients everyone else is chasing on discount. You are not another reseller — you are the partner who gives a customer their own CMS, and that makes you the champion in the room.
Tell us how your team works and what you want to automate. We will scope the customisation and show you your own branded console — your flows, your brand, your data.