/ Automation & Data-Driven Content /
Your screens update themselves.
From your existing data.
250 widget-constructors · 60+ integrations · Zero servers · Works for years, not just for the demo.
SpinetiX is the only digital signage platform where automation is not a plugin — it's the architecture. Every player natively processes data feeds, triggers content rules, and syncs across networks. No servers. No middleware. No complex licenses. Transparent architecture. Cost-effective at scale.
Every day, someone manually
updates your screens.
- ✕ They make mistakes — wrong date, wrong slide, wrong language
- ✕ They forget to update — yesterday's promotions still showing
- ✕ They cost money — a dedicated operator for every location
- ✕ When they leave, knowledge leaves too — nothing documented
SpinetiX eliminates
human operations.
Up to 70% of content can be automated — not through generative AI, but by connecting your existing corporate and municipal data streams. Zero server architecture — no complex servers, no extra licenses.
Your screens become an automated dashboard of truth. Meeting rooms show calendars. Lobbies show KPIs. Canteens show menus. All without anyone touching the CMS.
Three steps.
No coding required.
Connect your data
Point widgets to your existing sources — Google Sheets, Outlook calendars, Power BI dashboards, RSS feeds, JSON APIs, or IoT sensors. No migration, no new tools.
Design once
Choose from 250 widget-constructors in Elementi. Drag, configure, publish. A single template serves hundreds of screens with brand consistency.
Automate forever
Data changes — screens update. Automatically. For years. No daily operator, no manual uploads, no mistakes. The SpinetiX label of stability.
"The content doesn't change. The data changes. The screens reflect it."
Connect everything.
We already speak its language.
SpinetiX players natively parse JSON, XML, RSS, iCalendar, CSV, and REST APIs. No middleware. No server-side processing. Data goes straight from your source to the screen. Zero-server architecture — cost-effective and transparent.
Business Intelligence
- Power BI
- Tableau
- Visiology
- 1C
- Zoho
Data & APIs
- JSON / XML / CSV
- Google Sheets
- Excel Online
- REST endpoints
- HTML scraping
AV Control Systems
- Crestron
- Extron
- AMX
- Q-SYS
- SoundCoreHero
Media & Streaming
- YouTube
- Kinescope
- Streaming in/out
- Native HTML5
- Video/audio layers
AI-Powered Content
- Claude AI CMS
- AI Avatars
- Telegram bots
- Generative layouts
Meetings & Calendars
- Teams auto-start
- Google Calendar
- Outlook / O365
- WebRTC / Zoom
Safety & Information
- Emergency API
- FIDS (flights)
- Muslim Prayer Times
- RSS / News feeds
IoT & Interaction
- RFID / NFC readers
- KNX sensors
- Remote control
- Smart-building
Under the hood.
For IT architects, system integrators, and cybersecurity teams — the technical stack behind SpinetiX automation.
▪ The Automation Stack
- 01 Elementi — 250 Widget-Constructors
Pre-built data-driven widgets: tickers, tables, calendars, charts, KPIs, menus, wayfinding. JSON/XML parsers for custom APIs. No coding for 80% of scenarios.
- 02 jSignage — JavaScript Library
Full JS runtime on every player. AJAX calls, JSON/XML/RSS parsing, DOM manipulation, timers, animations. Build custom signage apps with native APIs.
- 03 Connectors — Secure Data Bridges
SpinetiX Hub cloud service. Secure, authenticated data access for Power BI, Microsoft 365, and custom REST endpoints. No credentials accessible to staff — only admin configures once via Hub. No exposed ports, no middleware.
- 04 Sub-Millisecond Synchronization
Native multi-player sync — frame-level precision across video walls and distributed screens. No external sync box required.
⟨⟩ The API Ecosystem
- → RPC API
Remote procedure calls: reboot, screenshot, status query, firmware update — full player control from any management platform.
- → Pull Mode & Push Content
Players independently pull content from HTTP/SMB/FTP sources. Or push via ARYA Cloud with Smart Sync tag-based distribution.
- → Shared Variable Network
Cross-player real-time data sharing. Synchronize state, trigger events, share sensor data across a signage network.
- → BMS / AV Control Integration
AMX, Crestron, Q-SYS native interoperability. KNX/BACnet smart-building triggers. ARYA alerts via webhooks.
Full API documentation: support.spinetix.com/wiki/Player_APIs
Solutions that work for years.
Not just for the demo.
Any vendor can show a demo. SpinetiX solutions run in production — unattended — for years. The same automation, the same stability, the same zero-maintenance operation. This is what separates infrastructure from consumer tech.
Data without people — no chance to make a mistake.
Automated data pipelines eliminate human error on public screens. Once built, templates auto-populate forever. Mistake on a public screen in a government building? Not with SpinetiX.
Automation across
every sector.
Corporate
KPI dashboards, meeting room schedules, HR announcements, production targets
Retail
Dynamic pricing, weather-triggered promotions, shelf-edge labels, inventory status
Transport
Real-time arrivals and departures, platform changes, passenger flow
Government
Queue management, multilingual wayfinding, emergency alerts, citizen services
Hospitality
Event boards, restaurant digital menus, concierge displays, room signage
Healthcare
Patient flow, waiting times, emergency protocols, staff scheduling
Education
Class schedules, campus wayfinding, event listings, digital noticeboards
Manufacturing
Production metrics, safety dashboards, shift information, quality alerts
Let us design your
automation architecture.
Media La Vista engineers will audit your data sources, design the widget templates, and deploy a signage network that runs itself. Locally. In the Middle East. With 10-minute engineer response.
Common Questions
Can SpinetiX connect to Power BI or Tableau? +
Yes. SpinetiX Hub cloud connector securely bridges Power BI, Tableau, Microsoft 365, and custom REST endpoints. Credentials stay in Hub — no staff can access them. Data appears on screens automatically.
Do I need a server to run automated content? +
No. SpinetiX players natively parse JSON, XML, RSS, CSV, and iCalendar feeds directly from your data source. Zero-server architecture — no middleware, no extra licenses, no infrastructure overhead.
How long does automated content keep running? +
For years. Once a template is configured, it auto-populates from your data forever. 0.4% failure rate over 10 years. No daily operator needed. This is what separates infrastructure from consumer tech.
Can SpinetiX show meeting room schedules automatically? +
Yes. Native Outlook, Google Calendar, and O365 integration. Room screens show real-time availability, current meetings, and upcoming events — no manual updates. Works with Microsoft Teams auto-start.
What if my data source uses a custom API? +
SpinetiX players run a full JavaScript runtime (jSignage). You can make AJAX calls, parse any JSON/XML endpoint, manipulate DOM, set timers — build custom signage apps with native APIs. No coding required for 80% of scenarios using 250 widget-constructors.