/ Automation & Data-Driven Content /

Stop uploading content and start connecting data. The pattern is: point a template at the data source your organisation already maintains — a calendar, a spreadsheet, a dashboard, an API — design the layout once, and let the player re-read the source on its own schedule. The content never changes; the data changes, and the screen reflects it. With SpinetiX this runs on the player itself using 250 widget-constructors in Elementi, with no middleware in between, which is why up to 70% of typical signage content can be automated rather than operated.

Up to about 70% of content on a typical corporate or municipal screen network can be automated — meeting-room calendars, KPI dashboards, canteen menus, wayfinding, arrivals and departures, prayer times, weather, news. The automation does not invent content; it connects streams your organisation already produces. The remaining 30% is genuinely editorial — campaigns, announcements, brand moments — and still needs a human. The value is that the 70% stops consuming an operator's day and stops generating the wrong-date, wrong-slide, wrong-language mistakes that manual updating produces.

Yes. SpinetiX HUB — winner of Best Digital Signage Platform at ISE 2026 — is a cloud connector that securely bridges Power BI, Tableau, Microsoft 365, Google, and custom REST endpoints to the screens. The important detail is credential handling: the credentials stay inside HUB and are configured once by an admin, so no operator or content editor ever holds access to the underlying BI system. Data lands on the screens automatically, with regional data storage available for GDPR compliance.

No. SpinetiX players natively parse JSON, XML, RSS, CSV, and iCalendar directly from the data source — the parsing happens on the player, not on a server in between. That means no middleware to license, no VM to patch, no extra infrastructure to fail, and no server-side processing tier to size as the network grows. It also removes a whole class of outage: there is no central box whose failure blanks every screen at once.

Yes — this is the most common automation on a first deployment, because the data usually already lives in a spreadsheet somebody maintains anyway. SpinetiX players read Google Sheets, Excel Online, and plain CSV natively. You format the layout once in Elementi; from then on, whoever owns the spreadsheet updates a cell and the screens follow, with no CMS login and no design skills required. The same applies to a JSON or XML file published anywhere the player can reach over HTTP, SMB, or FTP.

Through native calendar integration — Outlook, Microsoft 365, and Google Calendar are read directly by the player, which renders real-time room availability, the current meeting, and upcoming bookings. No one updates anything: the booking system is already the source of truth, and the screen is a view of it. Microsoft Teams auto-start is supported, so a booked room can bring up its own call.

Several ways, depending on what is doing the triggering. The RPC API gives any external platform direct player control — reboot, screenshot, status query, firmware update. AV control systems (AMX, Crestron, Q-SYS) and smart-building buses (KNX, BACnet) integrate natively, so a room, a sensor, or a control panel can change what is on screen. Arya sends alerts via webhooks, and the Shared Variable Network lets players share state and trigger each other in real time across the network — one player's sensor reading can drive content on the rest.

Then you write it yourself, on the player. Every SpinetiX player runs a full JavaScript runtime (jSignage): AJAX calls, JSON/XML/RSS parsing, DOM manipulation, timers, animations — a real custom signage app with native APIs, not a template with a text field. In practice around 80% of scenarios never reach that point and are covered without coding by the 250 widget-constructors in Elementi; the runtime is there for the other 20%, which is exactly where most platforms hand you a support ticket instead.

Years. Once a template is bound to a data source it keeps auto-populating with no daily operator — SpinetiX players carry a 0.4% failure rate over 10 years, 10 years of firmware support, and quarterly security patches. This is the difference that only shows up after the demo: any vendor can make a dashboard appear on a screen once, and the question that matters is whether it is still correct on an unattended screen in year four.

Yes, and this is usually the blocker that stops BI dashboards reaching public screens. With SpinetiX HUB, an administrator configures the connection once and the credentials stay inside HUB — content editors and operators never hold them, and there is nothing on the player to extract. There are no exposed ports and no middleware to compromise. It is the same reason automated pipelines beat manual ones on public screens generally: data without people means no chance to make a mistake, and no credential to lose.