SPINETIX TECHNOLOGIES CONTRIBUTES TO VICTORY IN THE PRESTIGIOUS RTA STARTUPS CHALLENGE IN DUBAI
FIRST PLACE GOES TO THE BEST SMART CITY SOLUTION
In March 2024, the Roads & Transport Authority (RTA) in Dubai hosted the 6th annual competition for innovative ideas in the Emirate’s road infrastructure. SpinetiX technologies, integrated into the solution by Billboardvideo Engineering, played a crucial role in securing victory with their revamped project to outfit the city with vertical media boards. This project was recognized as the most beneficial for the Emirate among 32 other submissions.
CEO of Media La Vista Nikita Sarbashev presents the solution to HE Mattar Al Tayer
“
"The interest shown by RTA CEO H.E. Mattar Al Tayer during the technology review in the finals culminated in our securing first place in the competition overall. It is a great honor for me to receive the award from the Director of the Innovations Department. We eagerly anticipate the special support program for finalists, which will enable us to realize our most ambitious plans. I am proud of and deeply appreciate the contribution of each team member at Billboardvideo Engineering to our victory in this truly innovative competition."
Nikita Sarbashev and Sarfaraz Kamal from Media La Vista FZCO at RTA Startups Challenge
Among the nine finalists were companies presenting solutions for autonomous public transport, hydrogen engines, automatic tire condition monitoring, motivational navigation, and other innovations. The groundbreaking advancements by Zhanat Malbekov, the founder of Billboardvideo Engineering, utilizing SpinetiX technologies in infocommunications, left competitors with no chance.
Nikita Sarbashev, CEO of MEDIA LA VISTA FCZO, received the award at the RTA Startups Challenge from the Director of the Innovations Department.
On June 16, the ceremony to announce the winners of the RTA Startups Challenge was held.
“
"Recognition of the ecosystem I created in 2015 in Almaty at the global level holds immense significance for me. Today, in the Gulf countries, we are promoting an updated version of our technology, design, and software, with a particular emphasis on the project’s social component. Our priorities are benefiting the city and advancing the digital transformation of future road infrastructure.
Since 2015, a key element of our solutions has been SpinetiX media players, which ensure reliable operation and high performance of media boards, enabling efficient real-time content management. With support for a wide range of formats, an energy-efficient design, and a long lifespan, these devices have become the ideal choice for modern digital solutions that contribute to the development of urban environments."
Since 2015, a key element of our solutions has been SpinetiX media players, which ensure reliable operation and high performance of media boards, enabling efficient real-time content management. With support for a wide range of formats, an energy-efficient design, and a long lifespan, these devices have become the ideal choice for modern digital solutions that contribute to the development of urban environments."
Finalists of the RTA Startups Challenge: Nikita Sarbashev and Sarfaraz Kamal from Media La Vista FZCO, alongside other participants of the Startups Challenge.
THE FUTURE OF SMART CITIES IS ALREADY HERE
ABOUT PARTICIPANTS
Roads & Transport Authority (RTA) — an independent government body responsible for roads and transport in Dubai, UAE. It is responsible for planning and implementation of transportation and traffic projects, as well as legislation and strategic transportation plans in the city. RTA is a department of the government of Dubai. Website: www.rta.ae
MEDIA LA VISTA FZCO is the SpinetiX SA representative office for the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Jordan, Iraq, Israel and Turkey. Website: medialavista.ae
Billboardvideo Engineering — a company that created and installed a network of vertical advertising media boards in Almaty and Astana, currently operated by the advertising company Citix.
Nikita Sarbashev — brand ambassador for SpinetiX S.A. (Switzerland) in the EMEA region, CEO of MEDIA LA VISTA FZCO, head of the digital committee of the Retail Marketing Association SHOP (USA), organizer and moderator of business programs Integrated Systems Exhibition, Infocomm, Pro Light&Sound, director of digital transformation and martech solutions.
Zhanat Malbekov — author and owner of patents related to the network of vertical smart media boards in Almaty and Astana, from design to technological elements. Creator of the Jumbo installation at the House of Government Square, lighting of Kok Tobe, LED screens at TSUM, Shymbulak, and others. Member of the expert council of the IT Council of Almaty, expert in the field of intelligent transportation systems.
MEDIA LA VISTA FZCO is the SpinetiX SA representative office for the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Jordan, Iraq, Israel and Turkey. Website: medialavista.ae
Billboardvideo Engineering — a company that created and installed a network of vertical advertising media boards in Almaty and Astana, currently operated by the advertising company Citix.
Nikita Sarbashev — brand ambassador for SpinetiX S.A. (Switzerland) in the EMEA region, CEO of MEDIA LA VISTA FZCO, head of the digital committee of the Retail Marketing Association SHOP (USA), organizer and moderator of business programs Integrated Systems Exhibition, Infocomm, Pro Light&Sound, director of digital transformation and martech solutions.
Zhanat Malbekov — author and owner of patents related to the network of vertical smart media boards in Almaty and Astana, from design to technological elements. Creator of the Jumbo installation at the House of Government Square, lighting of Kok Tobe, LED screens at TSUM, Shymbulak, and others. Member of the expert council of the IT Council of Almaty, expert in the field of intelligent transportation systems.