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How to Launch Corporate TV That Still Works 9 Years Later
When 80% of your employees have no internet access on the factory floor, digital screens become the only reliable communication channel. Here's how a major automotive factory deployed SpinetiX corporate TV that has been running non-stop for over 9 years.
Corporate TV screens across assembly areas and employee spaces at the automotive factory
10 Objectives the Factory Had
The plant management defined a detailed brief that went far beyond simple announcements. Corporate TV needed to solve ten specific problems:
- ① Automate and accelerate employee communications
- ② Create a channel that doesn't distract assembly workers from the production line
- ③ Improve interaction between top management and production staff
- ④ Build a unified community across different departments
- ⑤ Form and strengthen corporate culture
- ⑥ Provide additional motivation for employees
- ⑦ Give workers a mental break from monotonous assembly work
- ⑧ Increase loyalty to the factory as an employer
- ⑨ Support the Hyundai brand image as an innovative company
- ⑩ Instill Lean manufacturing culture — personal responsibility for every assembled vehicle
The Core Problem
80% of factory employees have no internet access during work hours. They can't check email, open a portal, or read notifications on a phone. Digital screens on production floors and in cafeterias are the only way to reach them.
Why SpinetiX?
The factory evaluated multiple digital signage solutions. SpinetiX was selected for three critical reasons:
- ▸ Elementi editor. The content creation tool is intuitive enough for non-technical staff. The factory's communications team manages all content independently — no IT support needed for day-to-day operations.
- ▸ Hardware longevity. SpinetiX players have been running continuously since installation — no replacements, no breakdowns, no operating system updates. The same hardware from 2015 powers the system today.
- ▸ Swiss engineering. For an automotive manufacturer with exacting quality standards, the fact that SpinetiX is a Swiss-engineered product aligned with the factory's Lean manufacturing philosophy.
Results — 9 Years and Counting
- 9+ Years of Continuous Operation The same SpinetiX players installed in 2015 are still running — no hardware failures, no replacements needed.
- Reaching Offline Employees Corporate TV became the primary communication channel for 80% of workers who have no internet access on the production floor.
- Team Independent Content Management The communications team creates and updates all content through Elementi — no external agencies needed for routine operations.
Technology Used
- ▸ SpinetiX media players
- ▸ Elementi content editor
- ▸ Professional LCD displays
Key Stats
- ▸ 9+ years continuous operation
- ▸ 80% offline workforce reached
- ▸ Zero hardware replacements
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