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Programmatic DOOH Engine — SSP Integration for SpinetiX Networks
Connect your SpinetiX player network to any SSP or demand platform. Winning bids trigger automatic content delivery to the right screen at the right time — without human intervention.
How it works
Your demand partner wins an auction on the SSP platform for a specific screen, time slot, and creative.
SpinetiX programmatic engine receives the win notification via API and prepares the content delivery.
The creative is pushed to the correct screen via SpinetiX DSOS™ and plays at the exact scheduled time — zero manual work.
Key capabilities
- Real-time bid response — content delivery triggered within seconds of auction win
- Multi-screen targeting — route creatives to specific players or player groups
- Proof of play reporting — full audit trail for advertiser verification
- Format auto-conversion — wrong resolution? Content is adapted automatically
- Fallback content logic — default content plays if no ad is scheduled
- DSOS™ reliability — 24/7 uptime guarantees, no OS crashes or reboots
- Compatible with major SSPs: Vistar, OpenX, and custom integrations
Live deployment: Kazakhstan
Creative City + Oohdesk + Reforma + SpinetiX successfully deployed the first programmatic auction system for outdoor LED screens in Kazakhstan. Campaign launch time reduced from hours to one click.
Read the full case studyReady to monetize your screen network programmatically?
We'll help you connect your SpinetiX player network to your SSP of choice and configure full automation.
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