/ Palazzo Castiglioni /
Palazzo Castiglioni — Modern signage in historic architecture
Modernizing a 1903 Art Nouveau historical building in Milan with digital signage, blending cutting-edge technology with its protected architectural heritage — without damaging a thing.
Palazzo Castiglioni, Milan — digital signage respecting Art Nouveau heritage
The Challenge
Palazzo Castiglioni is a protected 1903 Art Nouveau building in Milan, serving as the headquarters of the Traders' Union (Confcommercio). The challenge was to introduce modern digital communications technology without compromising the building's historical aesthetics or protected status.
The Solution
SpinetiX HMP350 players paired with Voome Jade CMS deliver elegant digital signage that complements rather than competes with the Art Nouveau interiors. The compact, silent hardware is invisible to visitors while the displays provide corporate communications, event scheduling, and visitor information.
"Digital screens allow us to make the most out of the available space — communicating dynamically while respecting the unique historical character of our building."
Antonio TasconeTraders' Union Milan (Confcommercio)
Results
- Heritage PreservedDigital technology integrated without any damage to the protected Art Nouveau architecture.
- Space MaximizedDigital displays replace physical notice boards, maximizing the use of available space.
- Dynamic CommunicationsReal-time event schedules, corporate news, and visitor information.
Technology Used
- ▸ SpinetiX HMP350 players
- ▸ Voome Jade CMS
Industry
- ▸ Enterprise / Corporate
- ▸ Heritage Building
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