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How an AV Distributor Turned Their Office into a Living SpinetiX Demo Room
Profdisplay — one of Russia's leading AV/IT distributors — deployed SpinetiX corporate TV across their own office. The result: a dual-purpose system that serves as both internal corporate communication and a live product demonstration for visiting clients. Every screen in the office proves the product works.
Profdisplay TV — corporate communication system that doubles as a live product demo
Project Goals
As a company that sells AV equipment to integrators and end-clients, Profdisplay had a unique set of objectives:
- ① Use modern digital tools to create a new communication experience with clients and employees
- ② Increase company loyalty and status — demonstrate that the distributor uses the products it sells
- ③ Centralized digital management — one system controlling all screens across the office
- ④ Maximize demo equipment ROI — instead of demo units collecting dust in a warehouse, show them working live to visiting clients
Implementation Timeline
Content Modules
The Profdisplay TV system runs a mix of corporate and demo content, organized into rotating modules:
Additional Services
Full staff onboarding
Ongoing technical support
Scenario & production
Multi-location expansion
Results
- Project Deemed Successful — Expanding The Profdisplay corporate TV project was recognized as successful. The company is planning further expansion of the digital signage network across additional locations.
- Live Product Demonstration Every visiting client sees SpinetiX working in a real production environment — not a controlled demo booth, but an actual corporate deployment. This is the strongest possible sales argument for an AV distributor.
- 27-Day Total Implementation From project start to fully operational corporate TV: 25 days for content creation and integration, 1 day for installation, 1 day for training. Zero disruption to daily operations.
Technology Used
- ▸ SpinetiX media players
- ▸ Elementi content editor
- ▸ Automated data feeds
About the Client
- ▸ Profdisplay — AV/IT distributor
- ▸ 25 days content creation
- ▸ 1 day installation
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