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How Digital Signage Develops Corporate Culture Across an Agricultural Enterprise
A large agricultural holding company transformed its internal communications using SpinetiX corporate TV — delivering automated, engaging content to workers across distributed production sites.
Corporate TV — SpinetiX digital signage deployment
The Challenge
A large agricultural enterprise with multiple production facilities faced a significant internal communication challenge. Traditional methods — emails, bulletin boards, printed newsletters — failed to reach frontline workers in production environments. The company needed a way to build a unified corporate culture, deliver training content, and keep employees engaged across geographically distributed sites.
The Solution
SpinetiX corporate TV was deployed across all major facilities, displaying a mix of corporate news, industry facts, educational content, safety reminders, and motivational materials. The key insight: effective corporate communication needs more than just company news. The content strategy included entertaining and educational elements related to the agricultural industry — historical facts, industry profiles, and skill development tips — creating genuine engagement rather than forced consumption.
Results
- Corporate Culture Development Digital signage became the primary channel for building corporate culture across geographically distributed production sites.
- Fully Automated Content Content runs 100% autonomously — no staff time needed for daily content production or updates.
- Multi-Site Connectivity Unified communication platform connecting headquarters with remote production facilities.
Technology Used
- ▸ SpinetiX HMP media players
- ▸ Elementi content design software
- ▸ Automated content scheduling
- ▸ Multi-site remote management
Platform
- ▸ SpinetiX Digital Signage Solution
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