Guides & How-To

Scheduling Playlists and Campaigns

· By Media La Vista

Playlist scheduling controls what content appears on digital signage screens at what time. SpinetiX supports time-based rules (dayparting), date-based campaigns (start/end dates), priority-based overrides (emergency alerts), and per-zone independent schedules. All rules execute locally on the player — scheduling works without network connectivity.

When to Use This Guide

  • Retail campaigns — time-limited promotions with automatic start and end dates
  • Corporate communications — different content for workday vs. after-hours
  • Multi-tenant buildings — rotating content for different tenants
  • Emergency preparedness — priority interrupts for safety alerts, incident response

How Scheduling Works on SpinetiX

Playlist Structure

A SpinetiX playlist is a sequence of content items (slides, videos, data widgets) with timing and transition rules. Each item has a duration (how long it displays) and transition effect (fade, slide, zoom). The playlist loops continuously until schedule rules change it.

Time Rules (Dayparting)

Assign time windows to playlist entries. Examples:

  • Breakfast menu — 06:00–11:00
  • Lunch specials — 11:00–15:00
  • Evening ambiance — 15:00–22:00
  • Closed message — 22:00–06:00

Each time slot maps to a different playlist. The player evaluates its local clock and switches content at the exact second.

Date Rules (Campaigns)

Set start and end dates for campaigns. "Black Friday Sale" runs November 25–30, then disappears automatically. "Ramadan Hours" activates during the holy month. No manual toggling — content manages itself.

Priority Rules

Every playlist entry has a priority level (1–10). Normal content runs at priority 5. Special promotions bump to 7. Emergency alerts set to 10 override everything — fire evacuation messages, severe weather warnings, security lockdowns. When the alert clears, normal content resumes.

Recurring Schedules

Set weekly recurring patterns: "Meeting Room Schedule" shows Monday–Friday 08:00–18:00. "Weekend Welcome" shows Saturday–Sunday. Combine with date rules for holidays — "Office Closed" on specific dates overrides the weekly pattern.

Key Parameters

FeatureValueWhy It Matters
Time ResolutionSecond-level precisionContent switches at exactly the scheduled time
Priority Levels1–10Emergency content always wins over normal playlists
Date RangeUnlimited future schedulingSet campaigns months in advance
RecurrenceDaily, weekly, monthlySet-and-forget recurring patterns
Offline SupportFull local evaluationScheduling works without any network
Per-Zone SchedulingIndependent timelinesEach zone follows its own rules

Common Mistakes

  1. Overlapping schedules without priority. If two items cover the same time slot with equal priority, behavior is unpredictable. Always assign clear priorities to resolving overlaps deterministically.
  2. Forgetting time zones. A player in Dubai (GMT+4) and a player in Riyadh (GMT+3) need location-aware schedules. Set each player's time zone correctly during initial setup.
  3. Not testing schedule transitions. Preview your schedule in Elementi by fast-forwarding time. Verify that content switches smoothly at boundaries — no flickering, no black frames.
  4. Manual campaign toggling. If someone has to remember to "turn on" a campaign, it will be late or forgotten. Use date rules with automatic start/end — the system manages itself.
  5. No fallback content. If a scheduled campaign ends and nothing is scheduled for the next time slot, the screen may go blank. Always have a default playlist at priority 1 that covers all hours.
SpinetiX Reference
Playlist configuration, scheduling rules, and campaign management from the SpinetiX wiki.

Scheduling Playlists and Campaigns FAQ

What is dayparting in digital signage?

Dayparting divides the day into time blocks (morning, lunch, evening) with different content for each. A retail store shows promotions during peak hours and brand loops during quiet times. SpinetiX playlists support dayparting with time rules — the player switches automatically.

Can I schedule content weeks in advance?

Yes. Elementi and Arya both support calendar-based scheduling. Set start and end dates for campaigns, recurring weekly schedules, and holiday overrides. Content activates and deactivates automatically — no manual intervention on the scheduled day.

What happens if two schedules overlap?

SpinetiX uses priority-based resolution. Each playlist entry has a priority level (1–10). Higher priority content wins when schedules overlap. Emergency alerts at priority 10 override everything. Normal content at priority 5 yields to special promotions at priority 7.

Can different zones have different schedules?

Yes. Each zone in a multi-zone layout can have its own independent playlist with its own schedule. The ticker zone can cycle news 24/7 while the main zone switches between KPIs during work hours and ambient content at night.

Does scheduling work offline?

Yes. Schedule rules are stored locally on the player. The player evaluates time rules using its internal clock. No network needed to switch playlists at scheduled times. This is critical for installations in areas with intermittent connectivity.

Need Help With Your Project?

Media La Vista provides Tier 1–3 local support across the Middle East. 10-minute response for Partner Club members.

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