SpinetiX and Creative City
Programmatic Pioneers
in Kazakhstan
in Kazakhstan
Launch of an Automated Auction Sales System
in DOOH on Creative City LED Screens
and SpinetiX Media Players
in DOOH on Creative City LED Screens
and SpinetiX Media Players
On March 1, 2025, Creative City, a leading outdoor advertising operator in Kazakhstan, launched a programmatic sales system utilizing SpinetiX media players and the SSP Programmatic engine. The real-time advertising purchases are powered by the Oohdesk DSP platform.
This landmark event signifies a new era in the development of Kazakhstan’s DOOH market, positioning Creative City as a pioneer in adopting global Programmatic trends in outdoor advertising.
Programmatic advertising is a flexible and efficient method of ad purchasing that has gained worldwide recognition. It is a trend of digital transformation in the outdoor advertising market, which automates the buying of ad slots through auctions, ensuring maximum precision in achieving advertising campaign goals. Paired with analytic equipment that accurately defines the audience, auction-based displays bring planned and precise results for advertising campaigns.
This landmark event signifies a new era in the development of Kazakhstan’s DOOH market, positioning Creative City as a pioneer in adopting global Programmatic trends in outdoor advertising.
Programmatic advertising is a flexible and efficient method of ad purchasing that has gained worldwide recognition. It is a trend of digital transformation in the outdoor advertising market, which automates the buying of ad slots through auctions, ensuring maximum precision in achieving advertising campaign goals. Paired with analytic equipment that accurately defines the audience, auction-based displays bring planned and precise results for advertising campaigns.
In the DSP Oohdesk interface, advertising agencies create targeted programs, submit creatives for moderation, and set criteria for purchasing auction-based advertising.
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We are proud to be the first in Kazakhstan to implement this innovative project. It is not just a new level of engagement with clients, but also an important step in strengthening Kazakhstan’s position in the global advertising market
SSP Interface: Statistics, API, Screenshots, Content moderation, Billing, any DSP connections, the best price for the programmatic time slot.
For inventory owners, auction sales increase the value of ad placements. When inventory is limited, auction prices for ad slots can significantly exceed the initial price.
SpinetiX media players are a benchmark of quality and reliability. Combined with the SSP Programmatic engine — where auction creatives are moderated, statistics are compiled, and audience data is enriched — LED screen owners achieve seamless integration with DSP platforms for online ad sales.
SpinetiX media players are a benchmark of quality and reliability. Combined with the SSP Programmatic engine — where auction creatives are moderated, statistics are compiled, and audience data is enriched — LED screen owners achieve seamless integration with DSP platforms for online ad sales.
SpinetiX: An ecosystem of reliability and security in a device smaller than an iPhone. Complete automation, 10-year lifecycle, CAPEX and OPEX models, and Programmatic sales out of the box.
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The collaboration with Creative City presents enormous opportunities for implementing our technological solutions and showcases Kazakhstan’s technological leadership
This project is a prime example of effective collaboration among several companies working in Kazakhstan towards a common goal. The future lies in collaboration and integration.
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Our collective efforts have achieved a technological breakthrough, opening new horizons for advertisers and users
The combined solution of "Creative City Inventory + Reforma LED Screens + SpinetiX Media Players + SSP Programmatic Engine + DSP Oohdesk" offers clear advantages for both the city and the advertising market as a whole. For the city, it means attracting innovation, demonstrating technological leadership, and following global trends. The advertising market gains access to innovative technologies, business development, new market entry opportunities for international brands, and makes DOOH accessible to small and medium businesses.
Automation and programmatic sales are the future of DOOH. The eye-catching media facade on the Halyk Bank building, installed by Reforma Group.
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The launch of the automated auction sales system was made possible by leveraging advanced solutions in content generation and placement. The unique technological platform is built on SpinetiX content generators and Reforma LED screens, which meet high international quality standards and are ready for integration and machine-to-machine communication
Aliya Babaeva, CEO of Creative City, concluded, "This historic event emphasizes the importance of cooperation and showcases how the joint use of advanced technologies can transform the market."
Project participants
Kazakhstan DOOH Operator. Digital and static screens.
Manufacturer of ecosystem products for digital signage. A standard of reliability and security for public displays.
Manufacturer and integrator of LED screens. Engineering center for DOOH in Kazakhstan.
DSP platform for programmatic DOOH sales. Operating worldwide with an office in Dubai.