/ Stadium VIP Zone /

Project Goals

The sponsor's brief was ambitious — five specific objectives that the digital signage system had to deliver:

• ① Turn the hospitality zone into a unique VIP destination with innovative and interactive solutions, ensuring partners and clients feel comfortable at every home match
• ② Create a wow-effect and reinforce the sponsor's image as an innovative company
• ③ Build a successful advertising platform for sponsor and partner activations
• ④ Increase loyalty among the bank's clients and the football club's fans
• ⑤ Establish the digital design code for the entire stadium

The VIP Space

The hospitality zone was divided into six distinct areas, each requiring its own content strategy:

Equipment Installed

The deployment included multiple display technologies — each chosen for its specific role in the VIP experience:

• ▸ Main stage video wall — 6.0 × 3.4 m, ceiling-mounted for unobstructed viewing
• ▸ Bar area video wall — 6.1 × 1.4 m, creating an immersive backdrop behind the bar
• ▸ Professional LCD panels — 15× 55-inch displays distributed across all six zones
• ▸ Interactive touch kiosks — 2× 1-meter diameter circular stands for guest engagement
• ▸ Holographic pyramids — 2 units creating floating 3D images for sponsor branding
• ▸ Sound system — Harman amplification, JBL acoustics, BSS processors, Crown amplifiers
• ▸ Decorative lighting — 400 RGBW fixtures for programmable ambient lighting
• ▸ SpinetiX HMP400 — 5 media players managing all digital content

Content Strategy

Five SpinetiX HMP400 players managed all content across the zone. The content plan covered four scenarios:

• ▸ Sponsor branding — corporate materials and image content from the sponsoring bank and the football club
• ▸ Match broadcast — live game feed mirrored from the VIP boxes, or emergency stadium announcements
• ▸ Interactive & holographic — custom content for touch kiosks and holographic pyramid displays
• ▸ External source input — HDMI override for guest speakers, presentations, and live announcements

Results

• Unique VIP Destination The hospitality zone became a signature attraction — the grand opening coincided with the club's championship match, generating massive media coverage.
• Innovation Image Boost Holographic pyramids and interactive kiosks reinforced the sponsor's positioning as a technology-driven company, earning praise from clients and partners.
• Successful Advertising Platform Digital displays across all six zones created premium advertising inventory for sponsors, generating ongoing revenue from partner activations.