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Stadium Media Facade: Equipment, Technology & ROI
A comprehensive case study on deploying a large-scale LED media facade at a major sports stadium — covering equipment selection, technology integration, content strategy, and return on investment.
Stadium Media Facade — SpinetiX digital signage deployment
The Challenge
A major sports stadium needed a spectacular media facade that would serve both as an architectural landmark and a revenue-generating advertising platform. The project required careful technology selection — balancing visual impact, weather resistance, energy efficiency, and content management flexibility — while ensuring a clear path to ROI through advertising revenue.
The Solution
SpinetiX technology was chosen to power the stadium's LED media facade, providing reliable content delivery, scheduling, and synchronization across the massive display surface. The system supports live event content, sponsor activations, match-day graphics, and programmatic advertising. Built-in analytics help the venue track advertising performance and optimize revenue.
Results
- Architectural Impact The media facade transformed the stadium into a landmark visible from across the city, boosting brand recognition.
- Revenue Generation Advertising inventory on the facade generates significant annual revenue, accelerating the 14-month projected ROI.
- Weather-Proof Operation Industrial-grade equipment and SpinetiX reliability ensure continuous operation in all weather conditions.
Technology Used
- ▸ SpinetiX HMP media players
- ▸ Large-scale LED media facade
- ▸ Advertising content management
Platform
- ▸ SpinetiX Digital Signage Solution
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