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How Digital Signage Increases Sales When 80% of Decisions Are Made In-Store
A major superstore chain deployed SpinetiX across key departments to help retailers build long-term relationships with shoppers — influencing purchasing decisions right at the shelf, where 80% of choices are made.
Digital displays deployed at decision points throughout a major superstore chain
The Insight
Research shows that 80% of purchasing decisions are made inside the store, not before entering it. This means the in-store experience — what shoppers see, hear, and smell at the point of decision — directly impacts revenue.
Department-Specific Content
The chain deployed targeted digital signage in four key departments, each with content tailored to its product category:
Each department received screens with content designed to educate, inspire, and create appetite — not just advertise. The wine section featured a specialized digital sommelier solution.
Digital signage influencing purchasing decisions at the point of sale
Results
- In-Store Decision Influence Digital displays at key decision points helped shoppers discover products they wouldn't have otherwise considered, increasing basket size.
- Competitive Differentiation The immersive in-store experience created a competitive moat that online retailers cannot replicate — shoppers come for the experience, not just the products.
Technology Used
- ▸ SpinetiX media players
- ▸ Elementi content editor
- ▸ Digital sommelier solution
Key Insight
- ▸ 80% of retail decisions made in-store
- ▸ 4 department-specific content strategies
Want to increase retail sales with digital signage?
We deploy targeted digital signage that influences purchasing at the shelf.