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How Zaryadye Park Manages Its Multimedia Complex: CRM Integration, Automated Ticketing, and Content Security
Zaryadye Park — one of Moscow's most iconic public spaces, located steps from the Kremlin — uses SpinetiX to power its multimedia complex. Built by integrators Lanit-Integration and DIGIS, the system goes far beyond simple signage: it's integrated with the park's CRM, ticketing system, and turnstiles, automatically displaying real-time event information and ticket availability.
Zaryadye Park multimedia complex — automated content synchronized with ticketing and CRM systems
What the System Covers
The Zaryadye multimedia complex operates across three primary zones within the park's central information and entertainment facility:
Ticket Zone
Displays show upcoming events autosynced with CRM — ticket availability updates in real-time
Entrance Zone
Displays integrated with turnstiles — session reminders and attraction schedules
Common Hall
General park information, event promotions, and visitor wayfinding
CRM & Ticketing Integration
This is not simple content scheduling — the system is deeply integrated with the park's operational infrastructure:
- ▸ CRM synchronization — displays pull event data directly from the park's CRM system. When a new event is created, it automatically appears on the relevant screens.
- ▸ Ticket availability — the number of available tickets is published automatically. When sessions sell out, the display updates without human intervention.
- ▸ Turnstile sync — entrance zone displays are coordinated with turnstile access control, showing session-start warnings tied to actual gate operation.
Content Update Methods
SpinetiX supports multiple content update triggers — all used at Zaryadye:
Security Architecture
As a high-profile public venue, content security was critical. SpinetiX players are built on a secure, non-standard operating system:
- ▸ No Windows, no Linux — proprietary RTOS immune to common attack vectors
- ▸ Zero CVE (Common Vulnerabilities and Exposures) reported in SpinetiX's history
- ▸ Compatible with third-party management systems and open standards
- ▸ Regular firmware updates for proactive security patching
Results
- Fully Automated Operations Staff don't manually update displays — the CRM integration handles event promotion, ticket counts, and session scheduling automatically, freeing the team for other priorities.
- Security-First Approach Zero CVEs, proprietary RTOS, and compatibility with existing security infrastructure — critical for a venue adjacent to the Kremlin.
Technology Used
- ▸ SpinetiX media players
- ▸ Elementi content editor
- ▸ RPC + ICS integration
- ▸ CRM & turnstile connectivity
Project Partners
- ▸ Lanit-Integration
- ▸ DIGIS
- ▸ DSTools — SpinetiX distributor
Managing a public venue or park?
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