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Digitizing the Olympic Committee Waiting Area: Zero Ongoing Costs

A national Olympic Committee transformed its visitor waiting areas into a modern digital communication channel — with a system so well-automated it requires zero monetary investment after installation and handover.

Digital communication screens in the waiting areas of a national Olympic Committee

Project Goals

• ① Create an effective digital communication channel with employees and visitors
• ② Transform corridors and waiting halls from dead space into an engagement tool
• ③ Create a modern, technologically advanced atmosphere inside the complex
• ④ Reinforce the Committee's image as a modern organization
• ⑤ Fulfill obligations to sponsors and partners through digital brand placement

Full Automation: No Staff Required

24/7/365

Uninterrupted multimedia operation — the system auto-starts, auto-stops, and auto-generates content

$0

Zero ongoing costs after installation and project handover

Auto

System self-manages: schedule, content generation, and display — no human intervention

Equipment & Partners

• ▸ LED screens — manufactured by a domestic LED screen producer, custom-sized for the Committee's hallways
• ▸ SpinetiX media players — Swiss-made players providing the content management backbone
• ▸ Video streaming device — H.264 encoder for live event recording and streaming

Results

• Dead Space Activated Waiting areas and corridors became an active communication channel — visitors engage with content instead of staring at walls.
• Sponsor Commitments Met Digital brand placement fulfilled sponsor obligations in a modern, high-impact format that impresses partners.
• Zero Ongoing Costs The fully automated system eliminated the need for dedicated signage staff — it runs 24/7/365 without human intervention.