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How a Moscow District Replaced Notice Boards with Digital Signage — and Changed How Residents Engage with Local Government
The Ryazansky District administration in Moscow — a municipal government body serving tens of thousands of residents — deployed outdoor LED displays powered by SpinetiX to create a modern digital communication channel. The goal: replace outdated printed notice boards, increase the speed of resident communication, and build trust between citizens and local government.
Outdoor LED display replacing traditional notice board at Ryazansky District administration
6 Goals of the Project
- ① Improve digital communication between the district administration and residents — provide accessible, up-to-date information in a format people actually notice
- ② Transform the "honor board" from a static printed poster into a dynamic digital format — highlighting individuals and organizations contributing to the district's social and economic development
- ③ Create a visual communication tool that attracts attention and delivers information at the right place, at the right time
- ④ Reach the 20–50 age demographic — digital-native residents who are already accustomed to consuming visual digital content
- ⑤ Reduce printed notices — less paper, less manual labor, fewer outdated announcements left hanging for months
- ⑥ Build resident loyalty to the administration — create a positive, modern image of local government
The Problem with Inconsistent Design
❌ Without template system
- • Makes information chaotic
- • No brand recognition
- • Doesn't differentiate from competitors
- • Wastes time adapting content
✓ With SpinetiX templates
- • Creates unified visual identity
- • Recognizable communication language
- • Differentiates from other organizations
- • Streamlines content production
How Content is Managed
Using SpinetiX Elementi, district staff can create and schedule content without any technical expertise:
Results
Hardware Used
- ▸ SpinetiX HMP400 player
- ▸ Elementi content management
- ▸ LED screen: 1760×480px, IP65, 4mm pixel pitch
- ▸ Protective tempered glass
Project Partners
- ▸ Ryazansky District Administration
- ▸ MediaScreen — LED manufacturer
- ▸ DSTools — SpinetiX distributor
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