/ Hypermarket Digital Signage /
Digital Signage for a Hypermarket Chain: The Full Implementation Story
How a major hypermarket chain used SpinetiX to create a multi-sensory shopping experience — combining video, audio, and even aroma technology — to boost sales in key departments and create an experience impossible to replicate online.
Digital displays deployed across key departments in a major hypermarket chain
Project Goals
- ① Increase sales by introducing new in-store communication channels at decision points
- ② Differentiate product categories — fish, deli, fruits & vegetables, wine — with targeted visual merchandising
- ③ Create a unique in-store experience impossible to replicate through online shopping
Technical Approach: Multi-Sensory Immersion
The project went beyond screens. The solution combined three sensory channels into an immersive shopping environment:
Video
Indoor and outdoor digital displays with category-specific content
Audio
Zoned audio systems synchronized with visual content
Aroma
Scent diffusers tied to product categories for emotional engagement
All three channels were orchestrated through a centralized SpinetiX management system.
6-Phase Implementation
understanding customer journeys and decision points in each category
defining roles — who creates content, who approved schedules, who manages hardware
functional and technical requirements for each store zone
network topology, player placement, content distribution strategy
installing visual, audio, and aroma technologies across all target departments
staff training, content production, technical support, and scaling plan
Results
- Project Deemed Successful — Expanding The pilot was approved for scaling — additional equipment orders and store rollouts are in progress.
- Unique In-Store Experience The multi-sensory approach created a shopping atmosphere that cannot be replicated by online competitors — a strategic differentiator.
Technology Used
- ▸ SpinetiX media players
- ▸ Elementi content editor
- ▸ Indoor & outdoor digital displays
- ▸ Zoned audio systems
- ▸ Aroma diffusion technology
Services
- ▸ Staff training
- ▸ Content production & scenarios
- ▸ Ongoing technical support
- ▸ Multi-location scaling
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