/ Coca-Cola Shelves /
Coca-Cola Digital Shelves — Point-of-sale innovation
Grabbing customer attention at the point of sale in supermarkets using ultra-stretched displays powered by SpinetiX — driving impulse purchases with eye-catching, dynamic product promotions.
Coca-Cola digital shelf displays in supermarkets powered by SpinetiX
"SpinetiX digital signage helps us manage consumer attention at the point of sale, driving engagement where it matters most."
Evgeny MakartsevMT Marketing Manager
The Challenge
In a crowded supermarket environment, grabbing customer attention at the shelf level is critical. Static shelf labels and traditional POS materials no longer capture the attention of today's shoppers. Coca-Cola needed a dynamic, eye-catching solution to stand out at the point of purchase.
The Solution
SpinetiX HMP350 players power ultra-stretched displays mounted directly on supermarket shelves. The compact, fanless players deliver vivid promotional content with smooth animations, drawing customer eyes to the products. Content can be updated remotely across all locations for seasonal campaigns or new product launches.
Results
- Increased SalesDynamic displays at the point of sale drive impulse purchases and capture shopper attention.
- Remote UpdatesContent updated remotely across all store locations for campaigns and promotions.
- Compact & ReliableFanless HMP350 players fit into tight shelf spaces with zero maintenance.
Technology Used
- ▸ SpinetiX HMP350 players
- ▸ Ultra-stretched displays
Industry
- ▸ Retail / Point of Sale
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