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Digital LED Shelf-Talkers: How They Work, What's Inside, and What They Cost
Coca-Cola deployed digital LED shelf-talkers at the point of purchase — replacing static POS materials with dynamic, eye-catching digital strips that draw customer attention right where the buying decision happens. Here's the full technical breakdown.
Digital LED shelf-talkers installed on retail shelving — animated Coca-Cola branding at the point of purchase
Why Digital Shelf-Talkers?
Traditional retail shelf-talkers — the cardboard strips and plastic tags hanging off shelf edges — are easy to ignore. Digital LED versions change the equation:
- ▸ Motion catches the eye. Animated content draws attention in a way static print never can.
- ▸ Changeable content. Update promotions, pricing, and seasonal campaigns without printing and shipping new materials.
- ▸ Premium brand image. A digital strip communicates innovation and quality — exactly the Coca-Cola brand message.
What's Inside
Each digital shelf-talker unit consists of:
- ① LED strip module — ultra-thin, custom-length LED display designed to fit standard retail shelf edges
- ② SpinetiX player — drives content to one or more shelf strips, managing animation, scheduling, and data integration
- ③ Power supply — compact power unit that fits behind the shelving
- ④ Mounting system — clip-on brackets that attach to standard gondola shelving without modification
Results
- Increased Shelf Visibility Animated LED content draws attention to the Coca-Cola shelf section, increasing product pick-up rates.
- Zero Print Logistics Promotional content updated remotely — no printing, shipping, or in-store replacement of physical materials.
Technology Used
- ▸ SpinetiX media players
- ▸ Custom LED shelf-edge strips
- ▸ Remote content management
Use Case
- ▸ Point-of-purchase promotion
- ▸ Dynamic retail merchandising
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