BILLBOARDVIDEO ENGINEERING SMART CITY PROJECT WITH SPINETIX CONTENT ENGINE INSIDE WINS RTA STARTUPS CHALLENGE IN DUBAI
FIRST PLACE GOES TO THE BEST SMART CITY SOLUTION
In March 2024, the Roads & Transport Authority Dubai held the 6th annual competition for ideas in the Emirate’s road infrastructure. Of the 32 participants, the Kazakh company Billboardvideo Engineering made it to the finals with their updated project of equipping the city with vertical media boards, which residents of Kazakhstan are accustomed to seeing on the roads of Almaty and Astana. All media boards are equipped with SpinetiX media players.
CEO of Media La Vista Nikita Sarbashev presents the solution to HE Mattar Al Tayer
“
"Recognition of the ecosystem that I created in 2015 in Almaty at the global level holds immense significance for me. Today, in the Gulf countries, we are promoting a new version of our technology, design, and software, with a special focus on the project's social component. Our priorities are the benefit to the city and the digital transformation of future road infrastructure.
Since 2015, a key element of our solutions is Spinetix media players, which ensure reliable operation and high performance of media boards, enabling efficient real-time content management. With support for a wide range of formats, energy-efficient design, and long lifespan, these devices have become the ideal choice for modern digital solutions that contribute to the development of urban environments."
Since 2015, a key element of our solutions is Spinetix media players, which ensure reliable operation and high performance of media boards, enabling efficient real-time content management. With support for a wide range of formats, energy-efficient design, and long lifespan, these devices have become the ideal choice for modern digital solutions that contribute to the development of urban environments."
Nikita Sarbashev and Sarfaraz Kamal from Media La Vista FZCO at RTA Startups Challenge
Among the 9 finalists were companies presenting solutions for autonomous public transport, hydrogen engines, automatic tire condition monitoring, motivational navigation, and more. The innovative developments of Zhanat Malbekov, the creator of Billboardvideo Engineering, in the field of infocommunications left no chance for the competitors.
Nikita Sarbashev, CEO of MEDIA LA VISTA FCZO, is presented with the award at the RTA Startups Challenge by the Director of the Innovations Department
On June 16, the ceremony for announcing the winners of the RTA Startups Challenge took place. The Almaty-based company Billboardvideo Engineering took first place and won the competition.
“
"The interest from CEO RTA HE Mattar Al Tayer, expressed during the technology review in the final, grew into our first place in the competition as a whole. It is a great honor for me to receive the award from the director of the innovations department. We look forward to a special support program for the finalists, which allows us to realize the most ambitious plans. I am proud and deeply appreciate the contribution of each team member of Billboardvideo Engineering to our victory in this truly innovative competition."
Finalists of the RTA Startups Challenge. Nikita Sarbashev and Sarfaraz Kamal from Media La Vista FZCO, along with other participants of the Startups Challenge.
ABOUT PARTICIPANTS
Billboardvideo Engineering — a company that created and installed a network of vertical advertising media boards in Almaty and Astana, currently operated by the advertising company Citix.
Roads & Transport Authority (RTA) — an independent government body responsible for roads and transport in Dubai, UAE. It is responsible for planning and implementation of transportation and traffic projects, as well as legislation and strategic transportation plans in the city. RTA is a department of the government of Dubai. Website: www.rta.ae
MEDIA LA VISTA FZCO is the SpinetiX SA representative office for the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Jordan, Iraq, Israel and Turkey. Website: medialavista.ae
Zhanat Malbekov — author and owner of patents related to the network of vertical smart media boards in Almaty and Astana, from design to technological elements. Creator of the Jumbo installation at the House of Government Square, lighting of Kok Tobe, LED screens at TSUM, Shymbulak, and others. Member of the expert council of the IT Council of Almaty, expert in the field of intelligent transportation systems.
Nikita Sarbashev — brand ambassador for SpinetiX S.A. (Switzerland) in the EMEA region, CEO of MEDIA LA VISTA FZCO, head of the digital committee of the Retail Marketing Association SHOP (USA), organizer and moderator of business programs Integrated Systems Exhibition, Infocomm, Pro Light&Sound, director of digital transformation and martech solutions.
Roads & Transport Authority (RTA) — an independent government body responsible for roads and transport in Dubai, UAE. It is responsible for planning and implementation of transportation and traffic projects, as well as legislation and strategic transportation plans in the city. RTA is a department of the government of Dubai. Website: www.rta.ae
MEDIA LA VISTA FZCO is the SpinetiX SA representative office for the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Jordan, Iraq, Israel and Turkey. Website: medialavista.ae
Zhanat Malbekov — author and owner of patents related to the network of vertical smart media boards in Almaty and Astana, from design to technological elements. Creator of the Jumbo installation at the House of Government Square, lighting of Kok Tobe, LED screens at TSUM, Shymbulak, and others. Member of the expert council of the IT Council of Almaty, expert in the field of intelligent transportation systems.
Nikita Sarbashev — brand ambassador for SpinetiX S.A. (Switzerland) in the EMEA region, CEO of MEDIA LA VISTA FZCO, head of the digital committee of the Retail Marketing Association SHOP (USA), organizer and moderator of business programs Integrated Systems Exhibition, Infocomm, Pro Light&Sound, director of digital transformation and martech solutions.