This session is focused on system architecture, logic, and repeatability. Every topic is shown from the integrator’s point of view: how it is wired, configured, scaled, and supported in production.

System architecture and control logic
• Player-centric architecture vs controller-centric models
• Multi-zone and multi-resolution deployments
• Deterministic playback and frame-accurate synchronization
• Network design principles for scalable signage systems
• Separation of content, logic, and data layers

You will understand how to design systems that behave predictably under load and across locations.

Automation and logic without custom development
• Timeline-based logic vs event-driven logic
• Dynamic playlists generated from rules, not manual edits
• Automatic calculation of media durations and transitions
• Conditional content rendering based on data and states
• Reusable logic blocks instead of one-off scenarios

Focus is on reducing engineering hours per project.

Data-driven content pipelines
• Live data ingestion and normalization
• Time-based and location-based data rendering
• Randomization logic with deterministic behavior
• External data sources driving layout, navigation, and timing
• Regional logic variants without duplicating projects

You will see how to turn data into content engines, not templates.

Interactive and sensor-driven scenarios
• Touch, GPIO, and sensor-triggered logic
• State machines for interactive flows
• Fallback behavior and failure handling
• Scaling interaction logic beyond a single screen
• Designing interaction without custom apps

The emphasis is on reliability and maintainability.

Media processing and visual logic
• Vector masks applied to any content source
• Resolution-independent layouts for LED and LCD
• Kinetic motion logic without GPU-heavy rendering
• Dynamic layering and z-order control
• Visual effects implemented at logic level, not content level

This reduces hardware cost and simplifies deployment.

Enterprise and operational scenarios
• Screen-aware emergency and evacuation logic
• Location-based content override rules
• Automated playlist generation from external tools
• Centralized updates with local autonomy
• Monitoring, diagnostics, and predictable recovery

Designed for airports, campuses, malls, and large venues.

Presales and deployment implications
• How to describe system logic to non-technical buyers
• Turning architecture into repeatable SKUs
• Reducing custom scope without reducing value
• What to standardize and what to keep flexible
• How to defend technical decisions in tenders

This is where engineering directly impacts margin.